Because most of “the signs” they tell you are garbage If you try to Google “how to know you’re in love,” you’re gonna have a bad time Because it’s mostly shit advice. Here’s a small sampling: “They’re always on your mind” This is infatuation. If someone’s “always” on your mind, you’re not focused on other Really Important Things. And that’s a problem. Real love fits into real life, rather than usurping it. It’s calm, not overwhelming. They’re your ‘everything’” Ditto. “You see them in your future” “When I imagined my future job/location/adopted dog, they were always in the background of my imagination helping me out with whatever I was doing. My future just didn’t really make sense without them around.” Well, I mean, damn. You fantasize long and hard enough, you can see anything in your future — like I could imagine moving to Switzerland to be a goat farmer. That doesn’t mean I should. The problem is that we’ve made “love” into a game of escapism, and measure potential partners by how
When you use or interact with a U.S. website, mobile app or other digital service or when you subscribe to a print or online publication or service (each a “Magazine Service”) operated or owned by Yixiangy or its affiliates, we and third parties may obtain certain information about you. In this Highlights section, we provide an overview of our privacy practices related to the Magazine Services. Please review our full Privacy Notice below for a detailed explanation of our practices.
What Information We Obtain
Information you provide when you use the Magazine Services, including when you sign up for newsletters, order subscriptions, create an account or register for a membership through the Magazine Services. This may include your contact, payment or demographic information.
Information you submit when you choose to participate in a survey, sweepstakes, contest, promotion, event or similar initiative.
Information you give us about others, such as a friend’s contact information when you order a gift subscription.
Information collected by automated means such as cookies or pixels. This may include information about your device and browser, including IP address or mobile device advertising identifiers, as well as information about how you and others use, interact with or respond to the Magazine Services. This collection may take place while you are using a Magazine Service or while the Magazine Service is running in the background of your device
Precise location information associated with your device when location services are active.
Information we obtain from other sources, such as business partners, data suppliers and social media platforms.
Read more in section B. What Information We Obtain.
How We Use Information We Obtain
To process your requests and provide you with the Magazine Services, including to deliver customized content or recommendations. Note that we use your payment card information (such as your card number and expiration date) for limited purposes such as to process your transaction (including recurring payments, if applicable), to provide you with the requested products or services and to protect our rights or the rights of others.
To learn about users of the Magazine Services and analyze how you and others interact with and respond to the Magazine Services.
To communicate with you, including to send you marketing and promotional communications.
For advertising and marketing purposes, including to deliver targeted ads, for cross-device linking and to analyze the performance of advertising and marketing activities.
To protect our rights and the rights of others.
Read more in section C. How We Use the Information We Obtain.
How We Provide Information to Others
Within the Hearst family of companies.
To service providers that perform services or handle transactions on our behalf.
To advertisers, advertising- and marketing-related services providers and partners as well as companies that help us learn how you and others interact with our content.
To social media platforms and similar services, including when you interact with our Magazine Services that integrate tools and services provided by social medial platforms.
To business partners and others, such as when we partner with a third party to offer products or services on a co-branded basis, or for their own advertising, marketing, and other commercial purposes.
To other parties when required by law or as necessary to protect our rights, and in the context of corporate transactions.
With your consent or otherwise at your direction.
Read more in section D. How We Provide Information to Others.
Your Privacy Rights, Including Marketing and Targeted Ads Opt-Outs
Depending on where you live, and subject to applicable laws, you may make requests to access, delete, correct, or convey your opt-out preferences with respect to your personal information. See section E. Your Privacy Rights, Including Marketing and Targeted Ads Opt-Outs for more information.
You may take steps to limit the use of your information for interest-based advertising on your browser or mobile device. See section E. Your Privacy Rights, Including Marketing and Targeted Ads Opt-Outs for more information.
You may unsubscribe from our marketing or promotional emails by clicking the “Unsubscribe” link in our emails, or for certain Magazine Services, by logging into your account and adjusting your preferences.
Read more in section E. Your Privacy Rights, Including Marketing and Targeted Ads Opt-Outs.
Additional Information
We use a variety of security technologies and procedures to help protect information from unauthorized access, use or disclosure.
The Magazine Services are operated from the United States. Information may be processed and stored in the United States or other countries.
The Magazine Services are not intended for use by children under the age of 13.
This Privacy Notice is part of the Terms of Use, which govern your use of the Magazine Services and any disputes related to your use of the Magazine Services (including our use of your information) will be resolved per the dispute resolution provision in the Terms of Use.
Additional disclosures and rights apply to California residents and European visitors. These are included at the end of this Privacy Notice.
Read more in section N. Notice at Collection/Additional Information for California Residents and section O. Additional Information for European Visitors.
Contact Us
If you have questions about our Privacy Notice or the privacy rights described in Section E, you can contact us by email at Contact@yixiangy.me.
PRIVACY NOTICE
Last Updated: March 20, 2023
Introduction
What Information We Obtain
How We Use Information We Obtains
How We Provide Information to Others
Your Privacy Rights, Including Marketing and Targeted Ads Opt-Outs
How We Protect Your Information
Non-U.S. Visitors
Children’s Privacy Rights
Links to Third-Party Websites, Mobile Apps or Other Services
Careers/Job Opportunities
Dispute Resolution/Terms of Use
Changes to This Privacy Notice
Contact Us
Notice at Collection/Additional Information for California Residents
Additional Information for European Visitors
A. INTRODUCTION
This Privacy Notice (the “Privacy Notice”) applies to the U.S. website, mobile application or other digital service or when you subscribe to a print or online publication or service (each a “Magazine Service”) linking to this Privacy Notice and owned or operated by Yixiangy or its affiliates (“we”, “us”, “our” or “Hearst”). This Privacy Notice describes the privacy practices of Hearst only and does not cover the practices of other companies, including those that may advertise or sponsor content, products or services on the Magazine Services.
B. WHAT INFORMATION WE OBTAIN
When you use a Magazine Service, we may obtain various types of information related to you and your use of the Magazine Service. This may include information that directly identifies you such as your name, address, or contact information (this type of information may be called “personal information,” “personal data,” or “personally identifiable information”). Certain pieces of information we obtain (for example, account login, payment card information, race or ethnicity) may be considered “sensitive” under privacy laws. The information we obtain generally consists of information (1) you give us about yourself, (2) you give us about others, (3) automatically collected about your interactions with the Magazine Services and our content or ads on third-party websites, apps or other media, and (4) we get from other sources.
1. Information you give us
We may ask you to provide information about yourself when you use the Magazine Services. For example, to subscribe to one of our newsletters, you will need to give us an email address. You may not be able to use certain features if you choose not to submit the requested information.
The information you give us may include details such as:
Contact information (e.g., name, mailing address, email address or phone number).
Demographic, interests and household information (e.g., age, gender or education).
Payment information for subscriptions or purchases made through the Magazine Services (e.g., payment card number, expiration date and billing information collected via our third-party payment processors).
Comments, photos, videos and other content or information you choose to publish on the Magazine Services or otherwise share with us.
Information you provide when you choose to participate in surveys, polls, sweepstakes, contests or promotions (including information about your participation in activities that may generate loyalty or rewards points).
Location information, which may include precise location information when you permit the Magazine Services to access device location. To prevent the collection of precise location information, please refer to instructions provided by your mobile service provider or device manufacturer.
Other information you may allow us to access through your device’s permissions settings, such as your contacts or address book.
Transactional and activity information (e.g., requests, searches or orders).
2. Information you give us about others
You may give us information about other people, such as the name and email of a friend or contact with whom you want to share an article, the name and address of a gift subscription recipient, or if you participate in a survey or a research initiative. Do not give us information about others unless you are authorized or have their consent to do so. We will use their information for the purposes described in this Privacy Notice.
3. Information automatically collected
The Magazine Services automatically log certain information about visits to the Magazine Services, such as the number and frequency of visitors, technical information about browsers and devices used to access the Magazine Services, and information about crashes or other technical issues. In addition, we and third parties may automatically collect certain information through automated means about your activities over time across the Magazine Services as well as across third-party sites, apps or other media. The tools that collect this information vary depending on the Magazine Services and include technologies such as cookies, web beacons, tags, scripts, pixels, and software development kits (“SDKs”). These technologies may be included in our web pages, mobile apps, emails, and other digital content. The tools may assign or collect unique cookie IDs or other identifiers associated with your browser or device. The tools may collect information while you are using our Magazine Services or while they are running in the background of your device.
The information automatically collected may include:
Information about your computer, device, browser and operating system (e.g., type, model, or version).
Internet protocol (IP) address, which may be used to derive your general geographic area (e.g., city and country).
Device identifiers (e.g., mobile advertising IDs).
Information about your interactions with the Magazine Services, including browsing activities and clickstream data that reflect the content you have accessed, clicked on, or viewed.
Information about how you accessed the Magazine Services, including details about websites or apps visited immediately before or after accessing a Magazine Service.
Demographic, interests and household information.
Information about your interactions with email messages and other communications, such as whether you opened or forwarded the email or clicked on links contained in the email.
For more information about the use of automated means in the context of targeted advertising and how you can limit tracking for advertising and marketing purposes, see section C. 3 For advertising and marketing purposes, including targeted advertising.
4. Information we obtain from other sources
We receive information about you from other sources and it may be combined with other information about you. For example, we may obtain data from:
Operators of third-party sites or apps, content distribution channels and platforms (e.g., Roku, Amazon Fire TV), voice-activated assistants (e.g., Amazon Alexa, Google Home) or other devices and technologies when you interact with our content, products, services or ads available on those channels and platforms. The information we receive may include information about the content you view or access as well as your demographic information and information about your interests.
Third-party data suppliers such as data aggregators, data resellers, public databases and business partners. They may provide us with demographic information, information about your purchases, and other information that helps us learn about you and other users of the Magazine Services.
Social Media Platforms and similar services (“Social Media Platforms”). When you engage with our content or ads on Social Media Platforms, or interact with features on the Magazine Services that contain content or features provided by Social Media Platforms (e.g., login or sign in features or tools that allow you to share our content with others on Social Media Platforms), we may obtain information from Social Media Platforms, including your username, user ID, demographic information and other information, subject to the settings and privacy practices of the relevant Social Media Platform. We may obtain this information directly from the Social Media Platform or through plug-ins, integrations or applications. Please keep in mind that the operators of the Social Media Platforms may also gather information about your use of the Magazine Services and their features and tools.
C. HOW WE USE INFORMATION WE OBTAIN
If you make a purchase or place an order through or in connection with a Magazine Service (including for paid content), we use your payment card information (e.g., your card number and expiration date) for limited purposes such as to process your transaction (including recurring payments, if applicable), to provide you with the requested products or services and for the purposes described under the section “To protect our rights or the rights of others” below.
With respect to information other than your payment card information, we use that information:
To provide you with the Magazine Services. This includes:
Processing your requests regarding the Magazine Services and our subscriptions, products or services, or your participation in a survey, sweepstakes, contest, promotion, event or similar initiative.
Providing customer assistance or technical support.
Customizing content, providing recommendations and enhancing the quality and your overall experience with the Magazine Services, including by retaining your user preferences or presenting content in the most effective manner for the browser or device you use to access the Magazine Services.
Maintaining, operating, improving and developing the Magazine Services and related content, products or services, including developing new products and features based on users’ interactions with the Magazine Services.
Learning about users of the Magazine Services and analyzing how you and others interact with and respond to the Magazine Services, including by measuring and optimizing usage, reliability and performance, conducting market research, analyzing trends, and supporting our operations (e.g., for accounting, auditing, financial, legal or other purposes).
To communicate with you. This includes:
Sending you informational messages about the Magazine Services (e.g., to confirm your subscription or notify you of changes to a Magazine Service).
Delivering marketing or promotional communications, including offers or promotions about our or third parties’ products, services or other initiatives.
Responding to your questions or addressing your requests.
Communicating with you about surveys, sweepstakes, contests, promotions or events.
For advertising and marketing purposes, including targeted advertising. This includes:
Developing, managing and conducting advertising and marketing campaigns, promotions and offers, including about our content, products and services or third parties’ products, services and other initiatives.
Targeted advertising (also known as online behavioral advertising) is advertising based on your interests in topics and content based on your activities over time on the Magazine Services and online services operated by third parties, as well as information from other sources, including information collected offline. Targeted ads may consist of text ads, images, animations or videos and may be displayed to you based on various factors, including the context of the site or app in which they appear (e.g., sport or travel section), information you provided to the operator of the site or app (e.g., when you created an account), your activities on the site or app (e.g., pages viewed, searches performed or ads clicked), and information such as your demographic, interests and household information.
On the Magazine Services and on third-party sites, apps or other media, we, our service providers and third parties may use automated means to (a) collect information for targeted advertising purposes or (b) serve you targeted ads. These automated means vary depending on the Magazine Services and include technologies such as cookies, web beacons, tags, scripts, pixels, and SDKs. These technologies may use unique identifiers associated with your browser or device to support targeted advertising.
We may use and/or combine online and offline information we obtain about you, including your personal information, for targeted advertising purposes. We may aggregate the information we obtain to create audiences that are most likely to respond to ads based on demographic, interests or household information.
Targeted ads may be displayed to you by third parties, such as ad networks or exchanges.
There are steps you can take to limit the collection of your information for targeted advertising purposes. These steps vary for the web and mobile app environments and are browser and device specific. To learn more about targeted advertising and opt-out choices, see http://www.aboutads.info/choices/ and in the section DAA Industry Opt-Out.
In serving targeted ads, we adhere to the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance.
Cross-device linking. If you access the Magazine Services from multiple browsers or devices, we, our service providers and third parties may try to establish connections among and link the different browsers and devices you use to access the Magazine Services and our content or ads published elsewhere. This helps us provide you with a seamless experience across the browsers and devices you use and serve you with more relevant content and ads (e.g., so that we don’t show you the same article twice). See section Website (Browser) Opt-Outs for steps you can take to limit browser and mobile app tracking for targeted advertising purposes.
Analyzing and measuring the performance, effectiveness and reach of our advertising (including interest-based ads) and marketing efforts on the Magazine Services and elsewhere.
To protect our rights or the rights of others. This includes:
Detecting, preventing and responding to fraud or potentially illegal activities, misuse of the Magazine Services, intellectual property infringement or other violations of law, this Privacy Notice, our Terms of Use or other Hearst policies.
Performing audits, assessments and testing or troubleshooting activities.
Backing up our systems (including for disaster recovery purposes) and enhancing the overall security of the Magazine Services.
Complying with and enforcing applicable industry and legal requirements (including legal process such as court orders, warrants or subpoenas) and fulfilling contractual obligations.
D. HOW WE PROVIDE INFORMATION TO OTHERS
We may provide the information we obtain to:
Affiliates and Subsidiaries. We work closely with affiliates and subsidiaries within the Hearst family of companies to whom we provide your information as necessary or appropriate to operate the Magazine Services.
Service Providers. In connection with the operation and provision of the Magazine Services, we engage various vendors to provide services or handle transactions on our behalf, such as payment card processing, email distribution, list processing, postal mailing, cloud computing, analytics, digital content performance measurement, ad serving and managing sweepstakes, contests, promotions or events. These service providers use the information we provide to them as necessary or appropriate for the performance of their services.
Advertisers, Advertising- and Marketing-Related Service Providers and Partners. We may provide your information to advertisers, advertising agencies, ad networks, ad exchanges, marketing businesses, technology vendors and other entities that create, deliver and assess advertising or marketing campaigns, including targeted ads.
Content Measurement Companies. We and third parties seek to measure the performance of content across the internet, including on the Magazine Services. We may include third-party measurement software in the Magazine Services to enable market research or to measure digital and video content consumption.
Social Media Platforms. If you interact with social media widgets, share content using social media share buttons, or access features of the Magazine Services that contain content or features provided by Social Media Platforms, the relevant Social Media Platforms may collect information. We encourage you to review the privacy policies of the Social Media Platforms that you engage with as we are not responsible for their privacy practices.
Business Partners. We may provide your information to business partners including, without limitation, joint marketing partners and content sponsors, for various purposes. For example, we may partner with a third party to offer products on a co-branded, co-sponsored or cross-promotional basis that involves providing your information to others. We may share your contact information and/or email with business partners and others for their own advertising, marketing, and other commercial purposes. These initiatives may be offered on the Magazine Services or on other media.
Other Parties When Required by Law or As Necessary to Protect Our Rights. We may provide your information to others as we believe is necessary or appropriate to protect, enforce, or defend our legal rights, the privacy or safety of our employees, users of the Magazine Services or other individuals and entities, or to comply with or enforce applicable industry standards, law or legal process, including responding to court orders, warrants, subpoenas and other requests from public and government authorities.
Corporate Transactions. We reserve the right to transfer any of the information we have about you to proceed with the consideration, negotiation, or completion of a sale or transfer of all or a portion of our business or assets to a third party, such as in the event of a merger, acquisition or other disposition, or in connection with a bankruptcy reorganization, dissolution, or liquidation.
With Your Consent or Otherwise at Your Direction. In addition, we may provide your information to others with your consent or at your request.
E. YOUR PRIVACY RIGHTS, INCLUDING MARKETING AND TARGETED ADS OPT-OUTS
Your U.S. State Privacy Rights
Residents of states with applicable privacy laws are afforded certain rights with respect to their personal information. Depending on where you live, and subject to certain exceptions, you may be entitled to the rights described below. Please note that if you submit a request to exercise any of the below rights (a “Privacy Rights Request”), we may request additional information to enable us to process your request. We will use the information you provide to make Privacy Rights Requests to verify your identity, locate your personal information that we may hold about you, and to fulfill your request. When you submit a Privacy Rights Request, you will be required to verify access to the email address you submitted, and you will receive an email with a verification link to complete your email verification process. You are required to verify your email for us to proceed with your Privacy Rights Request. If you do not see the verification in your email inbox, please check your spam or junk folder. If you have any questions regarding your privacy rights, please contact us at Contact@yixiangy.me.
1. Right to access your personal information. Under applicable privacy laws, you have the right to know the types and the specific pieces of the personal information we hold about you. To exercise this right, please complete the form available at yixiangy.meand include your name, email address and your postal address, as well as your subscription account number, if you have an active subscription. Depending on where you live, you may also exercise your right by calling 1-800-659-7156.
2. Right to delete your personal information. In some circumstances, you may ask us to delete your personal information. Please note that this is not an absolute right under applicable privacy laws, and we may not be able to delete all or some of your personal information. To request that we delete your personal information, please complete the form available at yixiangy.meand include your name, email address and your postal address, as well as your subscription account number, if you have an active subscription. Depending on where you live, you may also exercise your right by calling 1-800-659-7156.
3. Right to correct your personal information. You may request that we modify or update your personal information if it is inaccurate. Please be aware that not all personal information is able to be corrected, and we reserve the right to deny a request to correct your information where exceptions apply. To request that we modify or update your personal information, please call customer service or emailContact@yixiangy.meand include your name, email, and postal address, as well as your subscription account number, if you have an active subscription, and specify the personal information you would like to be corrected, and what you would like the change to be. Please note that if you would like to correct the email you use to receive newsletters from us, you must unsubscribe from the newsletters and re-subscribe using your preferred email address.
4. Right to opt out. Applicable privacy laws may provide you with the right to limit or opt out of the use of your personal information for certain purposes, including the below:
Please remember that cookie-level opt outs are browser and device-specific and applied to the website (domain) with respect to which you complete your opt-out request. If you use multiple devices such as your smartphone, laptop or tablet or you visit multiple Contact@yixiangy.me websites, you will need to submit separate requests from these devices or for these websites.
Right to Opt Out of Sale/Targeted Advertising: We may provide your personal information to third parties for “targeted advertising” purposes or in ways that constitute “sales” under applicable laws. You may request that we not “sell” or provide your data to others for “targeted advertising” purposes on a go-forward basis. To opt out of this use of your data, please click on the “Your Privacy Choices (Opt Out of Sale/Targeted Ads)” link in the footer of the Hearst Magazine website and complete the opt out form, including your name, email address, and postal address, as well as your subscription account number if you have an active subscription. Depending on where you live, you may also submit an opt out request by calling 1-800-659-7156. Please note that if you choose to exercise your opt out rights, you may still see certain ads on our sites and mobile apps. If you reengage with us after opting out of “selling” or providing your personal information for “targeted advertising”, such as by signing up for a newsletter and/or entering a sweepstakes or contest you acknowledge that your personal information may be used and shared in accordance with this Privacy Notice, including in ways that may constitute “selling” or providing personal information for “targeted advertising” under applicable laws.
Right to Limit Processing of Sensitive Personal Information: Certain pieces of personal information that we have about you may be considered “sensitive” under applicable laws. You may request that we only use or provide this personal information to others for certain purposes, subject to exceptions. To submit a request to limit the processing of this personal information, please click on the “Your Privacy Choices (Opt Out of Sale/Targeted Ads),” link in the footer of the Hearst Magazine website, and complete the opt out form, including your name, email address, and postal address, as well as your subscription account number, if you have an active subscription. Depending on where you live, you may also exercise your right by calling 1-800-659-7156. Certain pieces of information that we use to provide you with access to the Magazine Services (such as account login and payment card information) are not subject to this right to limit.
5. Right to be free from discrimination. You may exercise any of the above rights without fear of being discriminated against.
For additional information regarding our California-specific data practices, please see section N below titled Notice at Collection/ Additional Information for California Residents.
Authorized Agents
You may designate an authorized agent to make a request in relation to the privacy rights listed above. In the request, you or your authorized agent must provide us with sufficient information for us to verify both the identity of your agent and that your agent has been authorized to act on your behalf. This may result in your Privacy Rights Request taking additional time to process. If you are an authorized agent working on behalf of a consumer, you will need to follow the above processes and submit the relevant forms with the consumer’s information for us to process a Privacy Rights Request. Please note that the consumer you are working on behalf of will need to verify access to the email account used to submit the Privacy Rights Request in order for us to move forward with processing that request.
Privacy Rights Appeal Process
Certain US state privacy laws afford eligible residents the right to appeal a denial of a Privacy Rights Request in whole or in part. For additional information regarding how to submit a Privacy Rights Request appeal, please email Contact@yixiangy.me.
Direct Marketing Opt-Outs
Email marketing. You may opt out of receiving marketing or promotional emails from us by clicking on the “unsubscribe” link contained in such emails. Depending on the Magazine Service you use, you also may be able to opt out of marketing or promotional emails by logging into your account and managing your email preferences. Please keep in mind that if you opt out of receiving marketing or promotional emails, we may still send you transactional emails or other communications relating to your use of the Magazine Services (e.g., to confirm your subscription, to inform you of changes to a Magazine Service or in response to your password recovery request).
Text message marketing. If you choose to participate in a text message marketing campaign or promotion offered in connection with a Magazine Service, you may opt out of receiving marketing texts from us by following the instructions contained in those messages (e.g., texting the word STOP) or provided to you when you elected to receive text message marketing.
Direct mail. You may request that we stop sending you postal mail offers through the US post office by notifying us in writing at Contact@yixiangy.me, PO Box 37870, Boone, IA, 50037. Please indicate in your correspondence the name of the Magazine Service or publication to which your request applies.
Marketing by Third Parties. We may provide your contact information to third parties for their own marketing purposes. To request that third parties do not use your postal mailing contact information for their own marketing purposes (if we have your postal address), you may notify us in writing at Contact@yixiangy.me, PO Box 37870, Boone, IA, 50037. Please indicate in your correspondence the name of the Magazine Service or publication to which your request applies. In addition, you may be able to request that third parties do not use your email address (if we have it) for their own marketing purposes by logging into your account or the preferences center (if available) for the relevant Magazine Service and adjusting your email preferences.
Co-Branded, Co-Sponsored or Cross-Promotional Offerings. If you choose to participate in a co-branded, co-sponsored or cross-promotional offering, the brand, sponsor or other third party involved in that offering may use your information for its own purposes, including advertising and marketing purposes. You must contact the relevant third party directly to exercise your opt out choices with respect to such party’s use of your information.
Additional Opt-Out Methods
In addition to the rights afforded throughout this Notice, through the “Your Privacy Choices (Opt Out of Sale/Targeted Ads)” links on our websites and through the form available at accessprivacy.hearstmags.com, there are industry frameworks and settings made available to you by device manufacturers that enable you to adjust your preferences with respect to the data collected about you and the ads that you may see. The section below provides more information about these settings.
DAA Industry Opt-Out
Some of the ads you see on the Magazine Services are targeted ads (this is also known as online behavioral advertising) described in section C. 3 For advertising and marketing purposes, including targeted advertising. We describe below steps you can take to limit tracking of your activities and the delivery of targeted ads in browsers and mobile apps you use to access the Magazine Services. Please keep in mind that if you opt out of targeted ads, you will still see ads, but these ads will not be based on your inferred interests. In addition, if you take the steps described below, some automated means may still be used to collect information about your interactions with the Magazine Services for the other purposes described in this Privacy Notice (e.g., to remember user preferences or enable specific functionality).
The technologies used to deliver ads on websites and mobile apps differ. Please also remember that opt-outs are browser and device-specific.
Website (Browser) Opt-Out
Disabling Cookies. Most browsers accept cookies by default. You may be able to change the settings to have your browser refuse certain cookies or notify you before accepting cookies.
If you choose to disable the use of cookies in your web browser, some features of the Magazine Services may become difficult to use or unavailable.
Opt-out Cookies. You can follow the instructions provided by the Digital Advertising Alliance (“DAA”) here and/or the Network Advertising Initiative (“NAI”) here to place an opt-out cookie on your browser. These opt-out cookies enable you to block participating companies from installing future cookies on your computer or browser.
If you place opt-out cookies but subsequently clear or delete cookies on your computer or device browser, your opt-out cookies may be deleted and you may have to renew your opt-out choices for that specific browser.
The opt-out mechanisms offered by the DAA and NAI are provided by third parties. Hearst does not control or operate these mechanisms or the choices provided through these mechanisms.
The Magazine Services may use measurement technology provided by Nielsen, including the Nielsen Digital Ad Ratings (DAR) Service for Google Ad Manager. To learn more about Nielsen digital measurement products and your choices applicable to them, including in mobile apps and connected devices, please visit http://www.nielsen.com/digitalprivacy for more information.
Mobile App Opt-Out
Device Settings. To limit targeted advertising on your mobile device, you can review and adjust the settings provided by your device manufacturer, such as guidance published for iOS or guidance published for Android.
AppChoices Application. You can download the “AppChoices” application provided by the DAA from your app store. AppChoices offers a mechanism to limit the collection of app data used for targeted ads by participating companies. See the AppChoices provided by the DAA for more.
Please keep in mind that as the mobile environment continues to evolve, additional opt-out mechanisms or privacy settings may become available to you. We encourage you to review the information on opt-outs and settings that device manufacturers, technology companies and industry associations make available to you.
Do Not Track/Global Privacy Control
Hearst does not currently take steps to respond to browser “Do Not Track” signals as no uniform standard to respond to such signals has been developed at this time. We do, however, respond to the Global Privacy Control (“GPC”) to the extent required by applicable law, and allow eligible individuals to convey opt-out preferences when we detect the signal. You can learn more about the GPC on the Global Privacy Control website.
Smart TVs, Streaming & Other Connected Devices
For connected devices, such as smart TVs or streaming devices, please review the device’s settings and select the option that allows you to disable automatic content recognition or ad tracking. Typically, to opt out, such devices require you to select options like “limit ad tracking” or to disable options such as “targeted advertising,” “interactive TV,” or “smart interactivity”. These settings vary by device type.
Additional Choices
User account. If you have created an account on a Magazine Service, you may be able to review some of your information for that account by logging in and updating your information or user preferences.
Device Settings. For relevant Magazine Services, you may be able to review and adjust your preferences by updating the settings on your device (e.g., permitting us to collect precise location information).
Push Notifications. If a Magazine Service enables push notifications on your device, you may review and update your push notification preferences by adjusting the settings on your device. For example, you can select the relevant app from “Notifications” (for iOS devices) or “App notifications” (for Android devices) and turn off alerts accordingly.
F. HOW WE PROTECT YOUR INFORMATION
We use a variety of security technologies and procedures to help protect information from unauthorized access, use or disclosure. However, no method of transmission over the internet, or method of electronic storage, is 100% secure. Therefore, while we make reasonable efforts to protect your personal information, we cannot guarantee its absolute security.
G. NON-U.S. VISITORS
We operate the Magazine Services from the United States. Any information we obtain about you in connection with your use of the Magazine Services may be processed and stored in the United States or other countries.
H. CHILDREN’S PRIVACY RIGHTS
The Magazine Services are not intended for use by children, especially those under the age of 13, and we do not knowingly collect personal information from children under the age of 13.
I. LINKS TO THIRD-PARTY WEBSITES, MOBILE APPS OR OTHER SERVICES
The Magazine Services may contain links to websites, mobile apps or other services operated by companies not affiliated with Hearst. In addition, the Magazine Services may be made available to you through third-party platforms (such as app stores or Social Media Platforms) or other channels. We are not responsible for the privacy practices of any non-Hearst operated websites, mobile apps or other services and channels, and we encourage you to review the privacy policies or notices published by relevant third parties.
J. CAREERS/JOB OPPORTUNITIES
This Privacy Notice does not apply to web pages hosting our careers or job opportunities. Any information obtained through such pages is governed by the privacy notice published thereon.
K. DISPUTE RESOLUTION/TERMS OF USE
Any dispute concerning the Magazine Services (including our use of your personal information) will be resolved per the dispute resolution provision in the Terms of Use, which govern your use of the Magazine Services. Please take a few minutes to read the Terms of Use before using the Magazine Services.
L. CHANGES TO THIS PRIVACY NOTICE
We may update this Privacy Notice from time to time to reflect changes in our privacy practices or applicable laws. In accordance with applicable law, we may make such changes without prior notice. We will publish the updated version on the relevant Magazine Services and indicate at the top of the Privacy Notice when it was most recently updated. Your use of the Magazine Services will be governed by the then-current version of the Privacy Notice.
M. CONTACT US
If you have any questions about this Privacy Notice, please contact us by email at Contact@yixiangy.me. Please note that we do not accept Privacy Rights Requests through that mailbox and we ask you to submit your Privacy Rights Requests using the methods listed in section E. or, for California Residents, using the methods listed in Section N. Notice at Collection/Additional Information for California Residents.
N. NOTICE AT COLLECTION/ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS
Under California law, specific disclosures are required and California residents have additional rights regarding their personal information. Please review this section to learn more.
Your California Consumer Privacy Act of 2018 (CCPA) Rights
Categories of Personal Information We Collect
The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CCPA”) requires specific disclosures for each category of personal information that we collect and may provide to others. Some of the ways in which we provide personal information to others may constitute “selling” or “sharing” for targeted advertising. The table below summarizes our general data handling practices which are more fully described in Sections B, C and D of this Privacy Notice.
Category of Personal Information
Categories of Sources from Which Personal Information Was Collected
(See Section B of this Privacy Notice for additional information)
Business or Commercial Purpose for Collecting and Providing the Category of Personal Information to Others
(See Sections C and D of this Privacy Notice for additional information)
Categories of Third Parties and Other Entities to Which We Provide Personal Information
(See Section D of this Privacy Notice for additional information)
Identifiers (§1798.140 (v)(1)(A) and (B)) which include elements such as: (i) contact information (e.g., name, mailing address, email address, phone number); and (ii) online identifiers (e.g., Internet protocol (IP) address, account numbers, device identifiers such as mobile advertising IDs)
Directly from you
From your friends or contacts (for example, if they forward you one of our articles)
From cookies and similar technologies
From third-party sites or apps, content distribution channels and platforms
From third-party data suppliers and business partners
From social media platforms and similar services
To provide you with and to improve the Digital Services
To communicate with you
For advertising and marketing purposes for us or third-parties, including interest-based advertising
To protect our or others’ rights
With affiliates and subsidiaries
With service providers
With advertising and marketing service providers and partners
With content measurement companies
With social media platforms
With business partners
With government authorities as required by law or as necessary to protect our rights
Demographics (§1798.140 (v)(1)(C)) which include elements such as age and gender
Directly from you
From cookies and similar technologies
From third-party sites or apps, content distribution channels and platforms
From third-party data suppliers and business partners
From social media platforms and similar services
To provide you with and to improve the Digital Services
For advertising and marketing purposes for us or third-parties, including interest-based advertising
With affiliates and subsidiaries
With service providers
With advertising and marketing service providers and partners
With content measurement companies
With social media platforms
With business partners
With government authorities as required by law or as necessary to protect our rights
Personal Information under subdivision (e) of Section 1798.80 of the California Civil Code (§1798.140 (v)(1)(B)) which includes payment information
(e.g., payment card number, expiration date and billing information)
Directly from you
To provide you with and to improve the Digital Services
To protect our or others’ rights
With affiliates and subsidiaries
With service providers
With government authorities as required by law or as necessary to protect our rights
Commercial Information (§1798.140 (v)(1)(D)) which include elements such as: transactional information
(e.g., activity, subscriptions, requests, purchases, items in your cart but not completed purchases)
Directly from you
From cookies and similar technologies
To provide you with and to improve the Digital Services
To communicate with you
For advertising and marketing purposes for us or third-parties, including interest-based advertising
To protect our or others’ rights
With affiliates and subsidiaries
With service providers
With advertising and marketing service providers and partners
With social media platforms
With business partners
With government authorities as required by law or as necessary to protect our rights
Internet or other electronic network activity
(§1798.140 (v)(1)(F)) which include elements such as information about how you use, access, or interact with the Digital Services such as comments, photos, videos and other content you choose to publish on the Digital Services, information about your device, browser or operating system);
From cookies and similar technologies
From third-party sites and apps, content distribution channels and platforms
From third-party data suppliers and business partners
From social media platforms and similar services
To provide you with and to improve the Digital Services
To communicate with you
For advertising and marketing purposes for us or third-parties, including interest-based advertising
To protect our or others’ rights
With affiliates and subsidiaries
With service providers
With advertising and marketing service providers and partners
With content measurement companies
With social media platforms
With business partners
With government authorities as required by law or as necessary to protect our rights
Geolocation Data (§1798.140 (v)(1)(G)) which include elements such as location information
(e.g., city and state, or precise location information if location services are active on your device)
Directly from you
From cookies and similar technologies
To provide you with and to improve the Digital Services
To communicate with you
For advertising and marketing purposes for us or third-parties, including interest-based advertising
To protect our or others’ rights
With affiliates and subsidiaries
With service providers
With advertising and marketing service providers and partners
With content measurement companies
With social media platforms
With business partners
With government authorities as required by law or as necessary to protect our rights
Audio, Electronic, Visual, Thermal, Olfactory or Similar Information (§1798.140 (v)(1)(H)) which include elements such as recordings of your calls with our call center
Directly from you
To provide you with and to improve the Digital Services
To communicate with you
To protect our or others’ rights
With affiliates and subsidiaries
With service providers
Professional or Employment-Related Information (§1798.140 (v)(1)(I)) which include elements such as your professional email address, phone number or other contact information if you have used such professional or employment related personal information to order a subscription, register for an account or to receive communications
Directly from you
To provide you with and to improve the Digital Services
To communicate with you
For advertising and marketing purposes for us or third-parties, including interest-based advertising
To protect our or others’ rights
With affiliates and subsidiaries
With service providers
With advertising and marketing service providers and partners
With content measurement companies
With social media platforms
With business partners
With government authorities as required by law or as necessary to protect our rights
Inferences (§1798.140 (v)(1)(K)) which include elements such as inferences regarding your preferences or other characteristics (e.g., cooking enthusiast, travel, food and dining)
Directly from you
From cookies and similar technologies
From third-party sites and apps, content distribution channels and platforms
From third-party data suppliers and business partners
From social media platforms and similar services
To provide you with and to improve the Digital Services
To communicate with you
For advertising and marketing purposes for us or third-parties, including interest-based advertising
To protect our or others’ rights
With affiliates and subsidiaries
With service providers
With advertising and marketing service providers and partners
With content measurement companies
With social media platforms
With business partners
With government authorities as required by law or as necessary to protect our rights
Sensitive Personal Information (§1798.140 (ae)(1),(2)) which include elements such as your race or precise geolocation when you enable geolocation on your device.
Directly from you
From third-party data suppliers and business partners
From surveys and consumer research
To provide you with and to improve the Magazine Services
For advertising and marketing purposes
With affiliates and subsidiaries
With service providers
With advertising and marketing service providers and partners
For each of the categories listed above, we will retain your personal information for as long as needed or permitted, depending on the purpose for obtaining that data and consistent with applicable laws. We will keep your personal information for as long as we have a relationship with you (e.g. to provide you with the Magazine Services or to complete transactions that you request). Once our relationship with you has come to an end, we will retain your personal information for a period of time that enables us to:
Maintain business records for analysis, understanding market trends, and/or audit purposes and to improve the Magazine Services.
Comply with record retention requirements under applicable laws or other relevant legal or regulatory requirements.
Defend, establish, exercise, or bring any existing or potential legal claims.
Carry out fraud detection and prevention.
Deal with any complaints regarding the Magazine Services, our products, and services.
Residents of California may have the following rights:
Right to know and access your personal information. Under CCPA, you have the right to:
Know the categories of personal information, including sensitive personal information, which we collect and the categories of sources from which we got the information;
Know the business or commercial purposes for which we collect and provide personal information to others;
Know the categories of third parties and other entities to whom we provide personal information; and
Access the specific pieces of personal information we have collected about you.
To do so, please complete the form available at yixiangy.meand include your name, email address, California postal address as well as your subscription account number, if you have an active subscription. You may also exercise your right by calling 1-800-659-7156.
2. Right to deletion. In some circumstances, you may ask us to delete your personal information. To do so, please complete the form available at yixiangy.meand include your name, email address, California postal address as well as your subscription account number, if you have an active subscription. You may also exercise your right by calling 1-800-659-7156.
3. Right to correct your personal information. You may request that we modify or update your personal information if it is inaccurate. Please be aware that not all personal information is able to be corrected, and we reserve the right to deny a request to correct your information where exceptions apply. To request that we modify or update your personal information, please call customer service or emailContact@yixiangy.meand include your name, email and postal address, as well as your subscription account number, if you have an active subscription, and specify the personal information you would like to be corrected and what you would like the change to be. Please note that if you would like to correct the email you use to receive newsletters from us, you must unsubscribe from the newsletters and re-subscribe using your preferred email address.
4. Right to opt out. CCPA provides California residents with the right to limit or opt out of the use of your personal information for certain purposes, including the below:
Please remember that cookie-level opt outs are browser and device-specific and applied to the website (domain) with respect to which you complete your opt-out request. If you use multiple devices such as your smartphone, laptop or tablet or you visit multiple Contact@yixiangy.me websites, you will need to submit separate requests from these devices or for these websites.
Right to Opt Out of Sale/Targeted Advertising: We may “share” your personal information with third parties for targeted advertising purposes or in ways that constitute a “sales” under CCPA. You may request that we not “sell” or “share” your personal information on a going forward basis for these purposes. To do so, please click on the “Your Privacy Choices (Opt Out of Sale/Targeted Ads”) link in the footer of the Hearst Magazine website, and complete the opt out form, including your name, email address, California postal address, as well as your subscription account number, if you have an active subscription. You may also exercise your right by calling 1-800-659-7156. If you reengage with us after opting out of the “selling” or “sharing” of your personal information for targeted advertising, such as by ordering a new subscription, buying a product, signing up for a newsletter and/or entering a sweepstakes or contest you acknowledge that your personal information may be used and shared in accordance with this Privacy Notice, including in ways that may constitute a “selling” or “sharing” under CCPA.
Right to Limit Processing of Sensitive Personal Information: Certain pieces of personal information that we have about you may be considered “sensitive” under CCPA. You may request that we only use or provide this personal information to others for certain purposes, subject to exceptions. To submit a request to limit the processing of this personal information, please click on the “Your Privacy Choices (Opt Out of Sale/Targeted Ads)” link in the footer of the Hearst Magazine website, and complete the opt out form including your name, email address and your California postal address, as well as your subscription account number if you have an active subscription. You may also exercise your right by calling 1-800-659-7156. Certain pieces of information that we use to provide you with access to the Magazine Services (such as account login and payment card information) are not subject to this right to limit.
5. Right to be free from discrimination. You may exercise any of the above rights without fear of being discriminated against.
We use the information you provide to make your CCPA rights requests to verify your identity, locate the personal information we may hold about you and act upon your request. We strongly recommend that you submit the email and postal address that you used when you created accounts, ordered subscriptions or signed up for a newsletter. After you submit a CCPA rights request, you will be required to verify access to the email address you submitted. You will receive an email with a follow-up link to complete your email verification process. You are required to verify your email in order for us to proceed with your CCPA rights requests. Please check your spam or junk folder in case you can't see the verification email in your inbox. If you are a California resident and have any questions regarding your CCPA rights under this Privacy Notice, please contact us at Contact@yixiangy.me.
To view our California Privacy Rights request statistics, please visit our CCPA Statistics page.
Authorized Agents
For any of the CCPA rights, you may designate an authorized agent to make a request on your behalf. In the request, you or your authorized agent must provide information sufficient for us to verify the identity of your agent and that your agent has been properly authorized to act on your behalf; this may take additional time to fulfill your request. If you are an authorized agent working on behalf of a consumer, you will need to fill out the relevant CCPA request form listed above on behalf of the consumer with the consumer’s information. Please note that the consumer you are working on behalf of must have a California postal address and will need to verify access to the email account used to submit the CCPA request in order for us to move forward with processing the request.
Minors
We do not knowingly collect or provide the personal information of minors under the age of 16 to others, without affirmative authorization.
Minors’ Right to Request Deletion of User-Posted Comments
If you are a California resident and registered user on Seventeen.com or Seventeen mobile app and posted comments, content or other information on that site or app when you were under 18 years old, you may request deletion of those comments, content or other information by contacting us at Contact@yixiangy.me and indicate in the subject line “California take-down request.” You must provide us with the live URL where the content resides, a copy of the content you would like deleted (cut and pasted into your email), the date of publication, and - if applicable - the username associated with it. We will remove the posting (except as permitted or required by law). Note that our deletion does not ensure complete or comprehensive removal of your content from the internet and comments that may have been posted by others about you or your posting will remain accessible online.
Your Shine the Light California Rights (CA Civil Code § 1798.83)
You may also have the right to request a list of third parties to which certain personal information (as defined by California Civil Code § 1798.83) obtained through a Magazine Service was disclosed to others by Hearst during the preceding year for those third parties’ direct marketing purposes. If you are a California resident and want such a list, please contact us at Contact@yixiangy.me, PO Box 37870, Boone, IA, 50037. For such request, you must put the statement “Your California Privacy Rights/Shine the Light” in the body of your request, as well as your name, street address, city, state, and zip code. In your request, you need to attest to the fact that you are a California resident and provide a current California address for our response. Please also indicate in your request the name of the Magazine Service to which your request applies. Please note that we will not accept requests via the telephone, email, or by facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.
O. ADDITIONAL INFORMATION FOR EUROPEAN VISITORS
In order to address our legal obligations in Europe (including the UK), Hearst provides the following additional information for Europe-based visitors to Hearst's U.S. Magazine Services.
Who is Responsible for Your Information?
If you use or interact with a Hearst U.S. Magazine Service then the data controller will be Yixiangy (except with respect to Car and Driver and Road & Track, for which U.S. Magazine Service the data controller will be yixiangy.me, Inc.). The contact details for this entity are provided in the “Contact Us” section above.
Legal Bases for Using Your Information
We process personal information for different purposes (as described in the “How We Use Information We Obtain” section, above) on the following legal bases:
To perform our contractual obligations to you. We and our service providers process your information to perform our contractual obligations to you when we use your information to provide you with the Magazine Services and related content, products or services and to communicate with you. For example, when you purchase a subscription from us, we process your payment and contact information as necessary to confirm the subscription and we process your contact information and other details to provide you with support services you request. We also send you informational communications on this basis, including to confirm a subscription or to notify you of a change to a Magazine Service. Failure to provide requested information could prevent or delay the fulfilment of our contractual obligations.
To pursue our legitimate interests. We process your information to meet our legitimate interests when we use your information to provide you with the Magazine Services and related content, products or services, to communicate with you and for our advertising and marketing purposes. For example, our legitimate interests include making improvements to, customizing and understanding how you interact with the Magazine Services and related content, products or services, and sending you communications about products and services we think may be of interest to you. To accomplish our legitimate interests, we may share your information with our affiliates and subsidiaries, service providers and business partners (including for our advertising and marketing purposes) and in the context of a corporate transaction. We maintain safeguards to protect the information we process to pursue our legitimate interests.
To comply with our legal obligations. We process and share your information as necessary to comply with our legal obligations when we use your information to protect our rights or the rights of others and when we share your information with other parties where required by law or as necessary to protect our rights. For example, we are required to collect certain information from you when processing your subscription payment for tax or financial reporting reasons.
With your consent. We obtain your consent to process your information when we are required to do so by law. If consent is the legal basis on which we process your personal information, you can withdraw your consent at any time by contacting us using the information provided in the “Contact Us” section above.
Your Rights Over Your Information
In certain circumstances, you have a right to access or object to the use of personal information held about you (including in relation to direct marketing). You can also ask us to rectify, update, erase, restrict or to share your information in a usable format with another company. Such requests are subject to applicable law.
We encourage you to contact us to update or correct your information if it changes or if the personal information we hold about you is inaccurate.
If you would like to discuss or exercise such rights, please contact us at datarequestsmagazines@hearst.com. We will contact you if we need additional information from you in order to honor your requests.
Storing Your Information
We will keep your personal information for as long as we have a relationship with you. Once our relationship with you has come to an end, we will retain your personal information for a period of time that enables us to:
Maintain business records for analysis, understanding market trends and/or audit purposes and to improve the Magazine Services.
Comply with record retention requirements under applicable laws or other relevant legal or regulatory requirements.
Defend, establish, exercise or bring any existing or potential legal claims.
Carry out fraud detection and prevention.
Deal with any complaints regarding the Magazine Services, our products and services.
We will delete your personal information when it is no longer required for these purposes. If there is any information that we are unable, for technical reasons, to delete from our systems, we will put in place appropriate measures to prevent any further processing or use of the data.
International Data Transfers
Information collected through the Magazine Services will be processed in and subject to the laws of the United States, which may not provide the same level of protection for your personal information as your home country. If we transfer personal data from the European Economic Area, United Kingdom and Switzerland we put in place safeguards. In particular, such safeguards include the European Commission-approved standard contractual clauses. For more information on these safeguards, please contact us at the details provided in the “Contact Us” section above. We participate in the EU-US and Swiss-US Privacy Shield frameworks. Read our Privacy Shield Statement to learn more.
Changes to the Privacy Notice
Where changes to this Privacy Notice have a fundamental impact on the nature of the processing or otherwise have a substantial impact on you, we will give you advanced notice so that you have the opportunity to exercise your rights (e.g. to object to the processing).
Privacy Officer and Complaints
Our Privacy Officer can be contacted at Contact@yixiangy.me.
We have appointed Hearst España S.L as our data protection representative in the EEA. You can contact Hearst España S.L at yixiangy.me or Avda. Cardenal Herrera Oria 3 28034, Madrid, Spain. Please mark all correspondence “ATTN: EEA Representative (Legal Department).”
We are committed to working with you to obtain a fair resolution in the event you have a complaint or concern about privacy. If, however, you believe that we have not been able to assist with your complaint or concern, you have the right to make a complaint to a data protection authority.
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